Decathlon is a global sporting goods retailer founded in 1976 in France. The company designs, manufactures, and sells its own in-house brands across more than 70 sports, including hiking, running, cycling, and skiing. Known for its vertically integrated model, Decathlon focuses on delivering technical performance at accessible prices by controlling everything from product design to retail distribution.

     With hundreds of stores worldwide and a rapidly growing online presence, Decathlon has built a reputation for practical innovation, solid durability, and strong value — making it a popular choice for both beginners and experienced outdoor enthusiasts.