Jöttnar is a premium outdoor apparel brand based in the UK, specializing in clothing and gear for mountaineering, climbing, skiing, and other extreme weather activities. Founded in 2013 by two former Royal Marines, Tommy Kelly and Steve Howarth, Jöttnar draws its inspiration from the founders’ experiences in harsh Arctic environments. Their mission is to create high-performance gear that can withstand the most challenging conditions.

Key Features of Jöttnar Products:

1. Technical Excellence: The brand focuses on high-performance materials like Gore-Tex, PrimaLoft, and Polartec. Their designs emphasize functionality, durability, and weather resistance.
2. Minimalist Design: Jöttnar apparel is often sleek and understated, reflecting a Scandinavian-inspired aesthetic.
3. Rigorous Testing: Products are tested in real-world extreme environments by professionals, including mountaineers, skiers, and climbers.
4. Eco-Consciousness: The company increasingly incorporates sustainable practices, using recycled materials and striving to minimize environmental impact.

Product Range:

• Jackets: Hardshells, softshells, and insulated jackets for extreme weather protection.
• Midlayers and Base Layers: Designed for warmth and moisture management during high-output activities.
• Accessories: Hats, gloves, and neck gaiters for additional protection.
• Ski-Specific Gear: Specialized clothing for backcountry and alpine skiing.

Unique Selling Points:

• Jöttnar is positioned as a niche, high-end brand, catering to outdoor enthusiasts who prioritize quality over price.
• The company offers a lifetime warranty on all its products, reinforcing confidence in durability and customer satisfaction.