Helly Hansen is a renowned Norwegian outdoor and workwear clothing brand with a rich history spanning more than 140 years. Established in 1877 by sea captain Helly Juell Hansen, the company has evolved from its humble beginnings as a producer of waterproof oilskin jackets for sailors into a global leader in performance and protective apparel for various outdoor activities and industries.

Here are some key aspects of Helly Hansen’s history and identity:

1. Maritime Roots: Helly Hansen’s initial success came from its innovative oilskin jackets, which were designed to keep fishermen and sailors dry in the harshest of conditions. The company’s commitment to protecting those who work at sea has been a foundational principle throughout its history.

2. Three-Layer System: Helly Hansen is widely recognized for its revolutionary three-layer system, which consists of a moisture-wicking base layer, an insulating mid-layer, and a waterproof and windproof outer layer. This system, introduced in the 1970s, revolutionized outdoor clothing by providing superior protection against the elements.

3. Technical Innovation: Helly Hansen is known for its dedication to innovation. The brand consistently develops and integrates cutting-edge technologies into its products. Examples include the H2Flow™ temperature-regulating system, LIFA® Stay Dry Technology, and the HELLY TECH® waterproof membrane.

4. Expanding Product Line: While the company’s roots are in maritime wear, it has expanded its product range to include a wide variety of outdoor and workwear gear, including skiwear, hiking apparel, and high-performance clothing for professionals in demanding industries such as construction, oil and gas, and search and rescue.

5. Sustainability Initiatives: Helly Hansen has recognized the importance of sustainability in the modern world. They have taken steps to minimize their environmental impact by using eco-friendly materials, reducing waste, and ensuring ethical production practices.

6. Brand Endorsements: Over the years, Helly Hansen has gained the trust of professional athletes, explorers, and adventurers. Many prominent athletes and teams in sailing, skiing, and outdoor sports proudly wear Helly Hansen gear, solidifying the brand’s reputation for high performance.

7. Global Presence: Helly Hansen has a strong global presence, with products available in over 40 countries worldwide. It has flagship stores, retail partners, and a robust online presence, making its products accessible to a wide range of customers.

     In summary, Helly Hansen is a company with a rich history and a commitment to providing high-quality outdoor and workwear apparel that is both functional and stylish. Its innovative approach to product development, dedication to protecting against the elements, and embrace of sustainability have cemented its status as a respected and trusted brand in the outdoor and professional workwear markets. Whether you’re a professional seeking reliable gear for demanding conditions or an outdoor enthusiast looking for top-notch performance, Helly Hansen is a brand that has consistently delivered quality and durability for over a century.